EXECUTIVE
EDUCATION
PROGRAMME
For Enrollment
Call Us
+91-9999390555
GENERAL
MANAGEMENT
PROGRAMME
FOR
ENTERTAINMENT
AND MEDIA
INDUSTRY
Programme Director
S Raghunath
30 Jan - 01 Feb, 2012
For Whom
Primarily designed for potential leaders in an existing entertainment/media business or new media
entrepreneurs, content creators, media /entertainment industry executives, financiers, marketing
executives, consultants, talent managers, vendors, production house managers and directors, executive
and line producers, distributors and exhibitors.
Objectives To help senior executives in the fast
changing entertainment and media industry reckon with emerging hallenges and opportunities and
hone their capabilities to address
ideas, technologies, and emerging
opportunities. To provide an understanding
based on original research of
the strategic issues facing media and
entertainment industry.
Contents
The programme will address the
following themes:
• Key characteristics and structure of
the media and entertainment
industry
• How to estimate the potential for
profit
• Best practices in managing the
creative and technical professionals
in the industry
• Leadership and management of
independent companies
• The impact of a 'owning the
environment' to manage business
• Developing a competitive strategy
• How to use the social platform in a
structured manner to promote your
properties
• Project management practices to
manage launches on time
• The role of corporate entity in
enhancing value to media and
entertainment business and the
development of global strategy
Pedagogy
Discussion of contemporary cases.
Other well known industry leaders will
also lead discussions during the
programme.Programme Fee Rs. 60000/- (exclusive of service tax*)
PROGRAMME DIRECTOR
S Raghunath
Corporate Strategy and Policy
Dr. S Raghunath is a Professor of Corporate Strategy and Policy
at Indian Institute of Management Bangalore. He is offering an
elective course on Strategic Management In Film and Television
Entertainment Industry in the Executive Post Graduate
Programme and General Management Programme for Film and
Television Industry Professionals.
Dr Raghunath has written case studies on topics that include
leadership and management challenges in Film and TV
Entertainment Business. He was invited to the FICCI Frames
panel on Big Budgets & Bigger Flops: What ails our movies? He
has been quoted in publications such as Economic Times,
Business World, Business Line and Computer Today and has
been writing a column on business strategy for Business
Outlook.
Email: srnath@iimb.ernet.in
FOR REGISTRATIONS, PLEASE CONTACT:
