EXECUTIVE
EDUCATION
PROGRAMME
For Enrollment
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COMPETITIVE-INTELLIGENCE
Programme Director
Ganesh N. Prabhu
27 - 28 February, 2012
For Whom
This programme will focus on tools and techniques for accessing, interpreting and assessing competitive
intelligence for identifying strategic groups at the industry level and for doing competitive benchmarking
at the firm level and at the product or service level. Participants will also explore how competitive
intelligence can be used to develop effective business level strategies.
Contents• Deciphering Your Competitor’s
Business Model: Video Case
• Industry Level Competitive Assessment:
Strategic Group Analysis
• Firm Level Competitive Intelligence:
Competitive Benchmarking
• Product Level Competitive Intelligence:
Product/ Service Bench-marking
• Anticipating and Dealing with
Competitive Dynamics Over Time
• Competitive Intelligence for Deve- loping
Business Strategy: Case
AnalysisProgramme Fee Rs. 42000/- (exclusive of service tax*)
Programme Schedule
Participants are requested to arrive by
evening on the previous day as
sessions in this program are scheduled
to start at 9.00 am on day one and
will end at 5.00 pm on day two. There
will be five sessions of 75 minutes
duration. Participants may plan to
leave only after 5.00 p.m. on the
second day.
Target Participants’ Profile
This programme is intended for middle level managers
involved in the design, development, production
and marketing of products and services in a
competitive business.
PROGRAMME DIRECTOR
Ganesh N. Prabhu
Corporate Strategy and Policy
Professor Ganesh N. Prabhu did his post graduation from the
Institute of Rural Management, Anand and is a Fellow of IIM
Ahmedabad. His research has been on product development,
strategy and entrepreneurship. He teaches strategy courses
and an elective on new product development in the
post-graduate program at IIMB.s
Email: gprabhu@iimb.ernet.in
FOR REGISTRATIONS, PLEASE CONTACT:
